CDOT has been leading an initiative to help mitigate “drugged driving” in Colorado since the legalization of cannabis. Our mission was to raise public awareness through driving impaired messaging, and to increase and create measurable changes in beliefs.

I was the lead art director on this project. My role included creating the art direction, storyboarding and illustrating the animated video, participating in focus testing groups, and presenting to both client and to our ad spending team.