There were three key problems to address before starting this project: pest prevention isn’t always the most exciting, the budget was low, and the client wanted talking heads. We wanted to do something creative and interesting with not much money… and with talking heads.

Cue animations.

We were able to head down to Ft Lauderdale for the annual termite convention to learn more about these pesky critters and to interview each of our Customer Service Specialists. I combed through hours of footage to put together scripts for each of our 3 videos (one highlighting Formosan termites, one on the business benefits of Sentricon, and the third on business renewals), then storyboarded each out, the client approved the sketches, and I worked with our internal animators to illustrate and bring each to life.